The tourism industry is considered as one of the largest service sectors; generating significant national income through foreign exchange earnings, employment opportunities and business prospects. Tourism recognizes the growing interest in Halal tourism from both the perspectives of industry and research. Halal tourism can be summarized by any object or action which is permissible to use or engage in tourism industry, according to Islamic teachings. Cultural factors which consist of culture, subculture, and social class significantly influence consumption and shopping behavior. Religion as part of the subculture also has an influence on the personal and social behavior of human beings. Therefore, the success of developing and marketing Halal tourism destination must be guided by the adoption of Islamic teachings and principles in all aspects of tourism activities.
Hospitality and Islam portrays the concept of Halal tourism along with the components which constitute the industry. It presents real-world cases of some of the current best practises. The opportunities and challenges in developing and marketing Halal tourism is also described. This book gives ground-breaking information on Islamic elements during the tour; involving tourists in religious ceremonies, events, and festivals; and visiting the Muslim tourism products. Hence, this book analyzes the comparability of travelling attributes between Muslim tourism and mass tourism to provide a better understanding about Muslim tourism. This book therefore, includes services and products that are designed for Muslim travellers in Muslim and non-Muslim countries.
Marketers and policy makers who are concerned with halal issues will understand the Islamic requirements related to tourism. This will help them choose suitable halal alternatives. The knowledge of Halal tourism concept and components are pertinent to industry players alike in developing Halal tourism infrastructure and facilities, halal travel packages, and halal travel activities.
The book is intended to examine empirically the effect of traditional value and Islamic religious value on customers’ satisfaction with a halal destination. Moreover, the work also analyses the moderating role of religiosity in the relationship between Islamic value and customers’ satisfaction with a halal destination.