Wine is one of the last real things. In a world digitized to distraction, a world where you can’t get out of your pajamas without your cell phone, the wine remains utterly primary. Unrushed! The silent music of nature.
For eight thousand years, vines clutching the earth have thrust themselves upward toward the sun and given us juicy berries, and ultimately wine. In every sip taken in the present, we drink in the past—the moment in time when those berries were picked, a moment gone but recaptured—and so vivid that our bond with nature is welded deep. Wine matters because of this unavoidable connection. Wine and food cradle us in our collective humanity.
Drinking wine then—as small as that action can seem—is both grounding and transformative. It reminds us of other things that matter, too: love, friendship, generosity.
This book covers all the aspects of the wine business from the vineyard to business and marketing strategies with examples from various countries. This book also gives a special focus on millennials.