The problem of establishing and then sustaining a good image is hundreds of years old. The idea of reputation management is constantly on the rise, more so in today’s competitive business setting, where proper set-up can lead to overall success as well as impact the market value of a product. There are several guidelines and procedures for moving credibility in the right direction; however, we need to understand that success is not just about good technology or the range of goods offered.
This monograph presents innovative new approaches and management principles for saving, gaining, and retaining reputation capital in today’s volatile and dynamic markets. It provides perspectives from a wide variety of main industries. The book also aims to address the topic of reputation by outlining the theoretical basis of reputation in online and offline settings, as well as introducing selected reputation evaluation and measurement methods in business practice. The book starts with a focus on reputation management that intends to summarize and present the state of the art in the field of reputation; it consists of the definition of basic terminology and then offers the well-arranged theoretical determination of the problem of reputation in both the traditional brick-and-mortar and virtual world. Further, it shows off the model of reputations including seven major factors affecting corporate reputation. Also, the book sheds light on corporate reputation in management research; corporate reputation and the future cost of equity; an in-house online reputation monitoring implementation; the effect of reputation to the moral hazard in c2c e-market with game theory; the impacts of corporate social responsibility, service quality, and transparency on relationship quality and customer loyalty in the hotel industry. Organizations are understandably concerned with managing their Corporate Image. This shows that there is a strong positive correlation between how people perceive an organization and pro-corporate supportive behavior. Corporate images are perceived as the mental pictures of an organization. Therefore, the book further goes to a study that identifies the variables of the relationship between corporate image and customer loyalty cum profitability. The book closes with a study that investigates whether venture capital reputation is a blessing or a curse for entrepreneurial firm innovation.