This book talks about Mass Communication: the process of sending a message to numerous people at the same time. People interested in information about forms of mass communication, communication models, evolution, marketing, OTT platforms, media industries, etc., will find it useful.
This book talks about media and communication at an individual as well as collective level. It also talks about the fourth pillar of democracy: Journalism, its forms, origins, evolution, and the changes it has incurred with technology. We are surrounded by information all the time; this book helps you understand how information is dispersed and channeled.