The title of the book is “Marketing Communications in Advertising and Promotion.” Marketing is an essential part of our daily lives. And effective marketing needs proper advertising and promotion. In this book, you can learn how advertising and promotion are done and how it affects marketing. It is very obvious that if a new product or a scheme is launched, people will not know it independently. The company or the organization has to promote its product with the help of advertising. Advertisement can be done in several ways. We will learn all about it in this book. Also, advertising is not at all a new concept. It’s going on for years.
First of all, you will see all the fundamentals of advertising and promotion. Then you can understand more about the traditions of advertising theory. In which you will see how people advertised earlier vs. now. You can also explore IMC and brand along with advertising agencies and how they function. Then one can also understand in detail International marketing, ethics in advertising, and E-marketing which is also known as digital or online marketing.