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Behavioral Economics and Management


  • ISBN: 9781637856468
  • Contributors: Izabelle Terry
  • Format: Hardcover
  • Year: 2022
  • Pages:  283
  • Availability: In Stock

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In this book, we discuss Behavioral economics as the modern approach to economics compared to classical economics. We talk about Psychology and human behavior affecting the field of Economics. We further discuss the various theories that come under this field, the Prospect theory, measurement principles, and the heuristics and biases. Behavioral management is the modernized version of traditional management. We aim to further the understanding of individuals on these topics.


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